Website Optimisation

Website optimization means simply that you are doing all the things that the search engines want to find on/in your website.

Let’s start with a basic list:

1.  Domain Name:

Having a new domain name will not have the same impact as a domain name that is older, has not been blacklisted and has been purchased for more than just a single year. IN ADDITION, a domain name that has a “Keyword Phrase” in the domain name itself will have more impact as well such as “handcraftedredyoyos.com and not bobbiescreations.com.

 

Why, because there are probably a lot of people searching for handcrafted red yo yo’s…  No one knows or even cares about bobbiescreations…. At least not yet!

2.  Title Tags:

Title tags are the very first thing that you want to make sure is correct. When you type in a search term phrase and click the search button, the title tag will be the very first Bold Blue lines you see in the results. So you’d best select the proper title tags and make sure they are different for each page.

Having the same title tags on all pages is simply competing against each other and you lose ranking impact.  And for heaven’s sake, DO NOT USE YOUR BUSINESS NAME in the title tags… use search term phrases and never more than two…

3. Meta Tag Descriptions:

Just below the title tags on the Google search results you will see 2 or 3 lines of description and those come from your “Meta Tag Descriptions” (starting to get the idea?)  So again, each and every page needs to have DIFFERENT meta tag descriptions or again, they will be competing against themselves and your ranking impact will be lower.

4. Keyword Density:

Keyword density is merely trying to place appropriate “Keywords” that are appropriate to the content on that page.

Example:  At Discovery Towers Multimedia we are proud that we can truly provide a cheap professional web site design that you will like. We all want a professional website design that’s cheap in price but has the high professional quality so you can be proud of your website design.

In just 3 sentences we were able to utilize keyword “Density” for our content. 12 times we were able to use key words. But remember it has to make sense and you need to do this as much as possible on all of your web pages. (Now you are learning why it takes a bit of time and effort to do it right)

5. Code to Text percentages:

In the back-end of your website there lies the real code of each of your web pages. Whether it’s created in .htm, .html, .asp, .php etc. It’s all code language.  This is what the search engines read when they come to your website.

The search engines don’t care about how nice your site looks… They are content junkies and they read from the top left to the right and go down… IF THEY RUN INTO TOO MUCH CODE… then they will move onto another website right away.  So your pages should have less than a 20% code to text ratio.

 

This means that you may want to “Externalize your javascript and anything else that can be so your content can move up the page and the search engines can reach it easily.

 

6.  Lots Of Text Content & Articles:

This means just what it says!  The more information you put into your websites the more the search engines will like you. And the additional benefit is that your web visitors will like you more as well.  A little known secret that people say they know about but are too lazy to do is add at least 20 articles to additional pages within your website. But they don’t have to be linked to for people visitors to see, but merely there for the search engines to find and index… This give you higher impact when it comes time for the search engines to rank your website.

7. H1 and H2 tags:

These are “title tags” within your web page content… Kinda like titles of a newspaper article. They carry more weight than regular text and should be utilized just as if they were “Main Title Tags” as described above

8.  Website URL Submission:

Make sure that your site is submitted to the search engines as soon as you have all of this done. Remember though that a basic manually submitted website may or may not ever be indexed according to Google.

They give no guarantees that your site will ever be indexed. However, they usually do but the time frame is always up in the air.